While traditional PPC campaigns through platforms like Google AdWords have long been a staple of digital marketing efforts, Local PPC & Voice Campaigns offer a more targeted and dynamic approach. AdWords relies heavily on keywords and bidding strategies to place ads within search engine results pages (SERPs). On the other hand, Local PPC & Voice Campaigns leverage location data and conversational queries to deliver hyper-localized ads tailored to users’ specific needs and contexts.
The Power of Local PPC & Voice Campaigns: Enhancing SERP, SEO, and Conversions
When it comes to search engine results pages (SERPs), Local PPC & Voice Campaigns offer a unique advantage by ensuring that businesses appear prominently when users perform relevant voice searches or local queries. According to recent statistics, voice searches are on the rise, with over 50% of all searches expected to be voice-based by 2024. By aligning with this trend, businesses can enhance their visibility and attract more qualified leads.